Case Study · Anonymized

Quoting low-volume, high-mix work without guessing.

The deals most likely to be priced on instinct are the ones where assembling a defensible cost card takes longest. That is a process failure with a predictable margin cost.


The challenge

Every manufacturer with a wide product mix runs the same quiet trade-off. A new inquiry arrives. Producing an accurate cost card means pulling current material pricing, confirming labor routing, allocating overhead sensibly, and reconciling it against what the supplier actually charged last time. That takes days and touches five functions.

The customer wants a number this week. So somebody reaches for the last similar job, adjusts by feel, and sends it. Sometimes that is fine. Sometimes the business wins work it should have lost, and nobody finds out for two quarters.

Speed and accuracy were treated as a trade-off. They were actually both symptoms of the same missing infrastructure.

Compounding it: the cost card system could not produce complete information for strategic quotes, there was no governed standard costing process, and margin data in the ERP was not trustworthy enough to track value delivered per customer after the fact. So the organization could neither price well nor learn from having priced badly.

The work

An item master that tracks reality

A dynamically connected item costing and management tool built against the ERP's own data tables, giving standard cost a governed update process rather than an annual ritual. Current cost, last price paid, and receipt history joined live, so the number in the quote reflects what procurement is actually paying.

A cost card that burdens fully

A costing tool that burdens total production cost into the quote, covering material, labor, overhead, and the operational assumptions that move with volume. It replaced a partial view that made every quote a judgment call.

An executive P&L view of the deal

An executive summary surfacing the deal-level P&L before the number goes out, so bid and quote negotiation happens with contribution and EBITDA visible rather than inferred. Built for the sales team to actually open under time pressure, which is a different design problem from building it for finance.

Bottlenecks named and removed

The cost card process was reengineered to eliminate multi-function bottlenecks across five teams, with a roadmap unifying costing, supplier item management, and quoting so that deal-level logic stays consistent across sister companies rather than diverging by site.

Post-mortem capability

A customer performance analysis tool built from transaction data, producing a profitability dataset across the full product and component catalog. Customer tiering, pricing analysis, and margin bridge reporting that native ERP reporting could not support. That is what turns each quote into evidence for the next one.

The result

First month of operationResult
Quotes submitted under the new process10
Pipeline value generated$8.1M
Pipeline gross profit$2.0M
Pipeline gross margin24.4%
Pipeline EBITDA margin18.4%
Catalog coverage of the profitability datasetFull
Functions debottlenecked in the quote path5
On what these numbers are. Pipeline reflects deals quoted in the first month under the new process, excluding re-pricing of existing product. Quoted pipeline reflects submitted value, and the conversion rate is still open. The claim here is narrow and deliberate: the business can now quote unfamiliar work quickly with margin visible before commitment.

What is still open

Two things remain in flight, and both are worth naming. A centralized source of truth for component cost and estimate master is pending. So is the shift to quoting from high-confidence data rather than waiting on certainty, which is the change that finally removes the remaining information bottlenecks between teams.

That is the honest shape of this kind of engagement. The costing architecture lands first because everything else depends on it; the process and behavioral changes follow, and they take longer than anyone scopes for.

What transfers

Any manufacturer quoting varied work off an ERP that was configured for accounting rather than commercial decisions has some version of this problem. The tell is simple: ask how long a defensible cost card takes, then ask how long the customer will wait. If those two numbers are not close, the gap is being filled with guesswork.

How long does a defensible cost card take you?

And how long will the customer wait? If those numbers are far apart, the difference is being priced by instinct. Thirty minutes will size what that is costing.